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Femme d'Avantgarde

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Femme d'Avantgarde

DOMUS ACADEMY, NABA, Design Marathon, 2016/17

with: Fabio Pelagalli, Claudia Nesi;

Arago_Copertina

 

Arago is a new brand of high-tech fashion bags for women. For the launch of a new product - the bag Marianne - the company will promote an instagram campaign be based on a creative, artistic interpretation of the idea of the contemporary woman as “avantgarde woman” - independent, free, unconstrained by rules, behaviours or attitudes imposed by society, against stereotypes. The projects aim to define a precise, strong image and identity for an innovative product and a new brand.