A project that creates a connection between heritage and innovation, in order to attract millennials by showing the mind of Ferragamo. Charlyne Robert, Hans Van Dyck, Saloni Chhatwal, Aayushi Khandelwal.
DOMUS ACADEMY, Master in Luxury Brand Management, , Master in Fashion Management, 2016/17
with: Andrea Banfi, Marie-Pierre Schickel, Can Uzuner;
The workshop is aimed at developing an integrated communication strategy to broaden the awareness and enhance the positioning of Museo Salvatore Ferragamo, as well as to create a stronger relationship with its local and international audience.