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DOMUS ACADEMY, Master in Luxury Brand Management, , Master in Fashion Styling and Visual Merchandising, 2014/15

with: Marie-Pierre Schickel, Gianfranco Olivotto;

moncler cover

Workshop in Visual Merchandising.
Luxury and lifestyle Fashion Brands have been developing sophisticated visual communication strategies to reach customers through appealing and eye catching window displays and to offer them enjoyable, entertaining, informative and personal experiences. The objective of the workshop was to increase Moncler brand awareness, as a luxury brand and to confirm the company as the leading luxury company for the light down-jacket in the market.

Workshop in Integrated Marketing Strategies.
Stepping in the shoes of a Marketing and Brand manager and supporting the Moncler Accessories Business Unit team to reach growth and positioning objectives, through the development of concrete strategic and operational marketing recommendations.