NABA graphic design students have developed multiple proposals for the new advertising campaign for San Benedetto tea, based on fresh new visuals for the three flavors of the drink.
Martina Guandalini, Francesca Liantonio, Maddalena Pesaresi, Enrico Rossin, Emanuele Rotoli
" Nature has an essence that is well expressed in an embrace between Mother Earth and her fruits. The embrace, as a form of union. Simplicity, light but never superficial. The source of inspiration was the drawings and technique of the negative space, and gestalt. The challenge was to make the taste understandable, through the embrace."