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Everyday Adventure

Everyday Adventure

DOMUS ACADEMY

Master in Interior & Living Design, 2016/17

with: Paolo Giachi, Aoi Hasegawa; for: Timberland

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The workshop aimed at designing a retail space for Timberland, in two stores located in Milan. The objective of this project is to bring a new vision for the consumer journey in the Timberland store environment, with specific regard to a couple of specific issues: how to provide the new environment and attractive consumer experience for the women’s clients? How to emphasize two different product lines, Heritage and Technology, throughout a new consumer journey?

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The workshop aimed at designing a retail space for Timberland, in two stores located in Milan. The objective of this project is to bring a new vision for the consumer journey in the Timberland store environment, with specific regard to a couple of specific issues: how to provide the new environment and attractive consumer experience for the women’s clients? How to emphasize two different product lines, Heritage and Technology, throughout a new consumer journey?

Studenti
44
Flag nuovo
"New" flag on
Azienda

Timberland

Docenti
3
Video dida or credits
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Tipo di progetto
Workshop o Corso di insegnamento