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Envisioning Luxury

Envisioning Luxury

DOMUS ACADEMY

Master in Luxury Brand Management

with: Marie-Pierre Schickel; for: Christie's

[IMG COVER]

Exploring the boundaries between art and luxury with the auction house Christie’s, who generously opened the doors of the Art World to our students. Their challenge was to craft recommendations to attract a younger customer generation towards the Christie’s heritage brand and to refresh the auction sale’s preview experience.

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[IMG COVER]

Exploring the boundaries between art and luxury with the auction house Christie’s, who generously opened the doors of the Art World to our students. Their challenge was to craft recommendations to attract a younger customer generation towards the Christie’s heritage brand and to refresh the auction sale’s preview experience.

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Azienda

Christie's

Tipo di progetto