A brief for a big wednesday / Un brief da leoni
Illustration design contest, for graphic applications on tshirt or jumpers, based on three possible topics: 1. Bear; 2. the Bear company logo; 3. California and surf cultture. Double target: 14-25 years old kids, 30-45 years old guys. Final artworks, coherent with the history and values of the Bear brand, are anticipated by a research and concept presentation.