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D–Marathon • edition #5

Design Marathon


D—Marathon #5
Nov.24th,Nov.25th, 2018
Domus Academy in collaboration with Reebok

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Logo reebok

Starting from the study of a particular case in the history of Reebok, the Zig sole, students are asked to envision a new scenario for sport-style in 2030, based on specific fashion trends (2000-2010’s) and market insights, leveraging upcoming technologies (e.g. liquid factory) and materials, to define a concept and design a full outfit for Reebok: footwear, apparel, accessories, plus any other concepts that can enhance consumer’s experience.



Nov.6th — Nov.15th 
Apply online.

Go to the online application form, indicate your top competences, submit a pdf portfolio (not more than 10Mb) to prove your skills and talents. Last but not least, tell us what's your favorite song.

Nov.16th — Nov.19th 
Please wait, selection in progress…

There are only 50 seats available for the D-Marathon, the selection will be based on the quality of your portfolio and on the consistency of your skills.

Welcome on board!

You receive the confirmation of being selected, along with the definitive project briefs.

Nov.23th evening
Day 0, Get the D—Marathon Kit
and discover your Team mates.

You get to know your teammates. Teams are composed of max 5 students, made with the aim of creating the proper mix of competences in each group. You also get a bunch of useful tools and gadgets for surviving during the Design Marathon.

Day 1, Ready steady go!

Double-check your alarm clock, don't wake up late, the D—Marathon starts off today.

Introduce your team to the Companies and to the participants. Listen to the Company briefs, pay attention to the target and market needs. Work no-stop until the end of the day, with the support of Project Leaders, Project Advisor and representatives of the Company.

Day 2, Work no–stop

Keep working no–stop from the start of the day (did anybody sleep?) with the support of Project Leaders, Project Advisor and companies' representatives.

Pitch your project 

Get 3 minutes to explain your project, to catch your audience, to get the glory.

Awards and celebrations

Each of the Companies will select the best projects and choose the winners, on real time... will you be them?

Then, finally,
the most deserved Aperitivo.


For any further information or inquiry, please write an email message to: c-park@naba-da.com